Overview
Intellectual heritage of Clausewitz.org:
Clausewitz links
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Carl von Clausewitz: Business is War
"Rather than comparing [war] to art we could more accurately
compare it to commerce, which is also a conflict of human interests and
activities; and it is still closer to politics, which in turn may be considered
as a kind of commerce on a larger scale." On War, Book I, Ch. 3
"Business is war. Arm yourself." Motoman 2-page ad in Manufacturing Engineering, August 1994.
Mission Statement
Clausewitz.org is about putting the principles of history's
greatest leaders and organizational developers to work in the modern workplace.
Levinson
Productivity Systems, P.C. offers management consulting services that
can make these principles work for your organization.
Overview
War is the oldest form of competition between human organizations; business
is a relative newcomer. There were no large business organizations (with
a few exceptions, like Britain's East India Company) until a couple of
centuries ago. Humans have been fighting wars for millennia and war has
driven the evolution of techniques for organizing, supplying, leading,
and motivating large numbers of people.
The idea of quality management systems, or mutually supporting
and synergistic activities that make sure "things go right," is but a few
decades old. The ISO 9000 standard for quality systems is, as of 2000,
less than a decade old. The harshest possible environment, one in which
not only natural forces but the opponent is trying to cause an organizational
system to fail, drove the evolution of military organizational systems.
Many aspects of these systems are adaptable to civilian activities.
History's greatest generals may or may not have been outstanding strategists
and tacticians but they were always outstanding organizational developers.
Two of the greatest commanders who ever lived, Alexander the Great and
the Russian field marshal Alexander V. Suvorov (1729-1800), created or
improved outstanding organizations.
Alexander's father Philip II developed the Macedonian Army into a highly
professional fighting organization. Philip's innovations included drills,
logistics for rapid movement, and equal discipline for officers and enlisted
troops. Alexander maintained this system, and his personal behavior earned
the commitment of his troops.
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Frederick William I left his son, Frederick the Great, a superbly-trained
army. As these soldiers suffered attrition through battle or retirement,
Frederick's ability to win declined. Although Frederick was a skilled tactician
and strategist, he was not a great organization-builder.
Suvorov encouraged self-direction and innovation by enlisted soldiers in
an era when commanders relied on tight control: Taylorism before Frederick
Winslow Taylor. Suvorov's leadership, like Alexander the Great's, promoted
outstanding commitment, morale, and enthusiasm.
Intellectual Heritage of Clausewitz.org
Every thoughtful man has an idea of what ought to be; but what the world
is waiting for is a social and economic blueprint. …We want artists in
industrial relationships. We want masters in industrial method, both from
the standpoint of the producer and the product. We want those who can mold
the political, social, industrial, and moral mass into a sound and shapely
whole.
--Henry Ford, Ford Ideals (1922)
Quoted in the Preface to Levinson, 2002, Henry
Ford's Lean Vision: Enduring Principles from the First Ford Motor Plant
(Productivity Press).
Through the travail of the ages,
Midst the pomp and toil of war
Have I fought and strove and perished
Countless times upon this star.
In the forms of many peoples
In all panoplies of time
Have I seen the luring vision
Of the victory Maid, sublime.
I have known the call to battle
In each changeless changing shape
From the high souled voice of conscience
To the beastly lust for rape.
I have sinned and I have suffered,
Played the hero and the knave;
Fought for belly, shame, or country
And for each have found a grave.
I cannot name my battles
For the visions are not clear,
Yet I see the twisted faces
And I feel the rending spear.
Perhaps I stabbed our Savior
In His sacred helpless side.
Yet I've called His name in blessing
When in after times I died. |
In the dimness of the shadows
Where we hairy heathens warred
I can taste in thought the life blood–
We used teeth before the sword.
While in later clearer vision
I can sense the coppery sweat
Feel the pikes grow wet and slippery
When our phalanx Cyrus met. [1]
Hear the rattle on the harness
Where the Persian darts bounced clear,
See their chariots wheel in panic
From the hoplite's leveled spear.
See the goal grow monthly longer,
Reaching for the walls of Tyre.
Hear the crash of tons of granite,
Smell the quenchless Eastern fire. [2]
Still more clearly as a Roman,
Can I see the legion close,
As our third rank moved in forward
And the short sword found our foes.
Once again I feel the anguish
Of that blistering treeless plain
When the Parthian showered death bolts,
And our discipline was vain. [3] |
I remember all the suffering
Of those arrows in my neck,
Yet I stabbed a grinning savage
As I died upon my back.
Once again I smell the heat sparks
When my Flemish plate gave way
And the lance ripped through my entrails
As on Crecy's field I lay.
In the windless blinding stillness
Of the glittering tropic sea
I can see the bubbles rising
Where we set the captives free.
Midst the spume of half a tempest
I have heard the bulwarks go
When the crashing, point-blank round shot
Sent destruction to our foe
I have fought with gun and cutlass
On the red and slippery deck
With all Hell aflame within me
And a rope around my neck. |
And still later as a general
Have I galloped with Murat
When we laughed at death and numbers
Trusting in the Emperor's star
Till at last our star had faded,
And we shouted to our doom
Where the sunken road of Ohein
Closed us in its quivering gloom
So but now with tanks a clatter
Have I waddled on the foe
Belching death at twenty paces
By the starshell's ghastly glow.
So as through a glass and darkly
The age-long strife I see
Where I fought in many guises,
Many names— but always me.
And I see not in my blindness
What the objects were I wrought.
But as God rules o'er our bickerings
It was through His will I fought.
So forever in the future,
Shall I battle as of yore,
Dying to be born a fighter
But to die again once more. |
Through a Glass, Darkly, by George S. Patton, Jr. (22 May 1922,
believed to be in the public domain)
[1] Greco-Persian wars
[2] Siege of Tyre by Alexander the Great
[3] Carrhae, at which Roman infantry was caught in the
open by Parthian mounted archers
I don't know if I share Henry Ford's and George S. Patton's
belief in reincarnation but I am absolutely sure that timeless and changeless
principles of leadership and organizational behavior can live again through
anyone who chooses to learn them. "Learn these principles and look in the
mirror. You are the Eternal Champion." Then again, Henry Ford had to come
back as somebody and Henry
Ford's Lean Vision is indeed the first reconstruction of his entire
business system... :-)
The Way of Strategy: applying military principles to business
The Way of Strategy applies the principles of von Clausewitz, Sun Tzu, Miyamoto Musashi, and others to business management.
Order
William A. Levinson's The Way of Strategy |
Carl von Clausewitz
Business is War
"Rather than comparing [war] to art we could more accurately
compare it to commerce, which is also a conflict of human interests and
activities; and it is still closer to politics, which in turn may be considered
as a kind of commerce on a larger scale." On War, Book I, Ch. 3 |  |
Clausewitz Links
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